Hi, I'm Alok
A marketing and branding professional with over 5 years of hands-on experience in Education sector, Travel and Tourism sector, and FMCG industry. I consider myself an expert in analysing, planning, executing and improving digital marketing operations. I have success records for various digital marketing activities including SEO, SEM, SMM and Email Marketing.
About me
Alok is passionate about not only defining and articulating that story of the brand but also developing and implementing integrated marketing plans which companies can utilize to tell that story and maximize their reach.
Currently, Alok is working as a Marketing Specialist at REACH For Training, which is a Registered Training Organisation. In this role, he got the opportunity to plan, integrate, execute, and manage multiple integrated marketing campaigns across various digital channels including social media, Google, etc. and assuring a uniform brand communications.
Key Skills:
– Branding
– Google Analytics
– Digital Marketing
– Google Ads
– Social Media Marketing
– Integrated Marketing Campaigns
– SEM / SEO
– Email Marketing / Newsletters
– WordPress
– Launch Strategy
– Business Strategy
– Graphic Design
Core Skills
Demand Generation
Marketing Strategy
Digital Marketing
Education
Master of Management
PGCP, Digital Communication and Media
Bachelor of Business Administration
Experience
Marketing Specialist
REACH for Training
Marketing Specialist
Capital Careers
Marketing Coordinator
Signature Training
Marketing Coordinator
Sukrit Wellness Pvt Ltd.
Marketing Consultant
Sukrit Wellness Pvt Ltd.
Certifications
• Emerging Marketers Mentoring Program (AMI)
• Prince2® Agile Foundation
• Prince2® Agile Practitioner
• ITIL® IT Service Management
• Global Leadership Program (Macquarie Uni)
• HubSpot Sales Software Certified (HubSpot)
• Google Analytics for Beginner (Google)
• Advanced Google Analytics (Google)
• Google Analytics for Power Users (Google)
• Introduction to Social Media Marketing (Facebook)
• HubSpot Email Marketing Certified (HubSpot)
• VETtrak Advanced (Readytech)
• Growing business with Facebook (Facebook)
• SEO: Link Building in Depth (LinkedIn Learning)
• Design Thinking: Customer Experience (LinkedIn)
• Social Media Marketing: Strategy and Optimization (LinkedIn)
Personal Projects
AiCademy Immigration Services
- Developed marketing strategy for their expansion in Australian Market
- Planning and execution of Digital Marketing campaigns
- Lead generation and strategizing to nurture the leads
MAK Financial Group, Sydney
- Developed company’s collaterals including website (www.makfinancialgroup.com.au)
- Planning and execution of Digital Marketing campaigns
- Lead generation and strategizing to nurture the leads with a 100% success rate
Australia Learning Institute, Sydney
- Generated over 126 leads in 6 weeks with a conversion rate of 7%
- Developed the company’s collaterals and website (www.auslearning.edu.au)
- Designing over 20 marketing communication artworks for social media and promotional brochures
Stride Business Institute, Sydney
- Developed company’s collaterals including website (www.strideinstitute.edu.au)
Kumbh mela, a cultural festival considered as the world’s biggest human gathering, where we organised luxurious camp in the heart of Kumbh Mela premise
- Generated leads from different countries and coordinated them locally
- Served as operations manager and managed the operations effectively
- Invited and served Ranbir Kapoor and Alia Bhatt (Bollywood Stars) to our camp
- Successfully served 250+ guests from 15+ countries
- Rated as the best camp in terms of service and accomodation
- Developed logo for Omega Technology, Sydney
- Developed logo for Auspacia Links and Auspacia Training Solutions, Sydney
- Have designed more than 250 marketing artworks for different companies
- Behance profile on https://www.behance.net/alokprasad1
- Food photography done for Hyderabad House, Harris Park, Sydney
- Undertaken more than 20 photography projects on different themes in India
- Awarded Gold Medal for State Level Photography Competition
Volunteer experience
Stress Management through Meditation (SSDVYS)
- Invited guest speaker from India to Bahrain for an event
- Generated 197 registrations online for the event with 110% of attendance
- Made and executed strategy for ongoing weekly sessions and successfully organised several sessions on meditation with average 40 people per session
- Ran various PR activities like – Live experiment of Vihangam Yoga Meditation on brain waves on certain group of people with proven records of its effects
Sadafal Education (Youth Lead)
- Developed brand manual with a team (http://sadafal-education.com)
- Designed various marketing materials
- Successfully ran following vocational training programs and community programs which benefited more than
- 10,000 people in association with Government of Chhattisgarh and SSDVYS.
- “Youth Career Pathway Program”
- “Youth Vocation and Learning Program”
- “Women Empowerment Program”
Started this project for Environment Protection targeting infinite plantation across globe strategically moving ahead with digital channel and rewarding for conserving the environment
- Served as operations manager for this project (http://nametree.org)
- Successfully planted more than 5,000 plants
- Developed websites and an app with an innovative vision
- Made strategy for the effective operation of this project from bowing a seed to growing a tree