Know all about Marketing Jobs and Their Salaries in Australia
Digital marketing has rapidly gained popularity in recent years, becoming an integral part of any business. This has led to an increased demand for professionals who specialize in digital marketing, and has given rise to a plethora of digital marketing jobs in Australia. In this blog, we will take a closer look at the various digital marketing roles available in the country, their growth prospects and the average salaries offered.
Demand of Digital Marketing Jobs in Australia
The demand for digital marketing jobs in Australia is on the rise, with businesses of all sizes recognizing the importance of having a strong online presence. According to a report by the Australian Computer Society, the number of digital marketing jobs in Australia is expected to increase by 19% from 2019 to 2024. This represents a significant opportunity for professionals looking to enter the field or transition into digital marketing from a related industry. The report also notes that the increasing demand for digital marketing is driven by the rapid growth of e-commerce and the growing importance of data and analytics in marketing decision-making. This trend is likely to continue as businesses seek to reach and engage customers online.
Search Engine Optimisation (SEO) Manager
An SEO Manager is responsible for improving a website’s search engine ranking by optimizing its content, technical structure and overall user experience. They monitor search engine algorithms and adjust their strategy accordingly to ensure maximum visibility and search engine rankings. In Australia, the demand for SEO Managers has been steadily increasing and the average salary for this role is approximately AUD 70,000 – AUD 120,000 per annum.
Social Media Manager
A Social Media Manager is responsible for managing a company’s social media presence across multiple platforms, such as Facebook, Instagram, Twitter, and LinkedIn. They create and curate content, engage with followers, and measure the success of their efforts. In Australia, social media is a rapidly growing field and the average salary for a Social Media Manager is approximately AUD 60,000 – AUD 100,000 per annum.
Digital Marketing Strategist
A Digital Marketing Strategist is responsible for creating and executing a comprehensive digital marketing plan. They use data and insights to develop strategies that drive traffic, engagement, and conversions. In Australia, the role of a Digital Marketing Strategist is highly sought after, and the average salary is approximately AUD 80,000 – AUD 130,000 per annum.
A Content Marketer is responsible for creating and curating high-quality content to attract and retain a company’s target audience. They write blog posts, develop social media posts, create infographics, and develop other forms of content that help a company achieve its marketing goals. In Australia, the demand for Content Marketers is growing, and the average salary is approximately AUD 60,000 – AUD 90,000 per annum.
Digital Advertising Manager
A Digital Advertising Manager is responsible for managing a company’s digital advertising campaigns, including display ads, social media ads, and search engine ads. They develop advertising strategies, execute campaigns, and measure the success of their efforts. In Australia, the field of digital advertising is growing rapidly and the average salary for a Digital Advertising Manager is approximately AUD 80,000 – AUD 120,000 per annum.
An Email Marketer is responsible for creating and executing email marketing campaigns for a company. They develop email templates, write copy, and analyze the success of their campaigns. In Australia, email marketing remains a popular and effective form of digital marketing, and the average salary for an Email Marketer is approximately AUD 60,000 – AUD 90,000 per annum.
Digital Project Manager
A Digital Project Manager is responsible for managing digital marketing projects from start to finish, ensuring that projects are completed on time and within budget. They coordinate with different teams and stakeholders, monitor progress, and provide regular updates. In Australia, the demand for Digital Project Managers is growing, and the average salary is approximately AUD 80,000 – AUD 110,000 per annum.
An Analytics Manager is responsible for collecting, analyzing, and interpreting data to inform digital marketing decisions. They use tools such as Google Analytics, Tableau, and R to generate insights and report on the success of digital marketing campaigns. In Australia, the demand for Analytics Managers is growing, and the average salary is approximately AUD 80,000 – AUD 120,000 per annum.
In conclusion, the digital marketing landscape in Australia is rapidly growing and offers a wide range of job opportunities for professionals with varying skills and expertise. From SEO Managers to Digital Project Managers, the demand for digital marketing professionals is growing, and salaries in the field are competitive. Whether you’re a recent graduate or an experienced professional looking to change careers, a career in digital marketing in Australia is worth considering.